Get the strategic direction.
Build it your way.
A diagnostic report that reveals your brand's current and potential visual identity system. You get feedback on what's working, what's wrong, and distinct visual directions aligned to your unique archetype — so you can decide to build it DIY, guided, or done-for-you.
⏱ Fill time: 20–30 minutes · Blueprint delivered to your inbox in a few minutes.
- ✓A clear read on why your current visuals are (or aren't) landing
- ✓Your brand archetype — the psychological frame your visuals should reinforce
- ✓Concrete visual direction(s) you can hand to a designer or execute yourself
- ✓A prioritized next-step plan so you stop second-guessing every design choice
Light or Pro — same diagnostic, different depth
- ✓ SUCCESS scoring across 6 memorability dimensions
- ✓ Strengths & Gaps diagnostic
- ✓ Your brand archetype
- ✓ 2–3 quick wins you can ship today
- ✓ 1 visual direction moodboard
- ✓ Everything in Light
- ✓ 3 distinct visual direction moodboards per your archetype
- ✓ Suggested fonts, color palette, Pinterest search terms
- ✓ 7-day execution plan (DIY, guided, or done-for-you)
Which one is right for you?
Side-by-side so you can decide in 20 seconds
| What you get | Light $39 | Pro $89 |
|---|---|---|
| SUCCESS Scoring — 6 memorability dimensions (simple, concrete, credible, emotional, unexpected, story) | ✓ | ✓ |
| Strengths & Gaps — what's working and what needs attention | ✓ | ✓ |
| Your Brand Archetype — psychological framework for your brand's personality | ✓ | ✓ |
| Quick Wins — 2-3 immediate changes you can make (no design skills) | ✓ | ✓ |
| Visual Direction Moodboards — actionable visual paths you can take | 1 | 3 |
| Suggested Fonts, Color Palette, Pinterest Search Terms | — | ✓ |
| 7-Day Execution Plan — DIY, guided, or done-for-you | — | ✓ |
How it works
- 1Purchase on Gumroad. We email you a one-click access link to your Blueprint form.
- 2Fill the 4-section form (20–30 min).Tell us about your brand's feeling, your audience, your taste, and upload screenshots of your current visuals. Your first instinct is usually right — don't overthink it.
- 3Receive your Blueprint PDF. In your inbox within a few minutes — with your SUCCESS scorecard, archetype, quick wins, and visual directions ready to use.
Need help building it?
Pro customers can add implementation support after receiving their Blueprint — or apply directly below if you already know you want help.
Pick one direction from your Blueprint. We jump on a 60-minute call to pressure-test it and support you by email for 30 days as you ship.
Apply for Guided →Pick one direction and hand it over. We produce the full asset pack — brand sheet, type system, color tokens, Substack cover templates, and 3 post templates.
Apply for Done-For-You →Frequently Asked Questions
Is this only for Substack creators?+
It's optimized for Substack and newsletter-led brands, but it works for any creator whose identity lives primarily in text + cover images — podcasts, solo consultants, coaches, indie media.
How long does delivery take?+
The Blueprint PDF is generated and emailed within a few minutes of you submitting the form. The form itself takes 20–30 minutes to fill thoughtfully.
Can I upgrade from Light to Pro later?+
Yes. Email [email protected] with your Light order ID and you'll get a $39-off link to the Pro Blueprint.
What's your refund policy?+
14-day refund, no questions asked. If the Blueprint doesn't give you a direction you're excited about, reply to the delivery email and you'll get a full refund.
What happens to my screenshots and answers?+
Used only to generate your Blueprint. Not shared, not used for training. You can request deletion at any time.
The humans behind your Blueprint
Writes the brand strategy layer — archetypes, positioning, and the visual taste that makes a Substack feel like a place, not a page.
Builds production-grade AI systems by day and ships indie products by night. Documents every system, every build, step by step for you.